The NBA revolves around contracts. Teams give players contracts to play, and companies give players contracts to endorse. The Knicks even signed a contract with the devil to have a win streak for the rest of the season to make the playoffs. The Cavs null and voided that contract, but I know it was there in some way. Look at the roster they were winning with.
Kyrie Irving’s contract with Nike is done after this year. It’s unlikely he will go anywhere else, and Joe Sherman even thinks Kyrie is the perfect point guard for Nike to design a shoe for. Nike currently lacks a point guard signature shoe, so that is leaving them out of the market for the nations’ dribbling and driving shorties. (more…)