The NBA has announced their new media deal with Turner Sports and ESPN. From the 2015-2016 season all the way through the 2024-2025 season, the league will receive $24 billion. The last deal only paid $7.5 billion, and it was over eight years. The new deal means one thing for certain. The cap is going to go up a large amount at some point; however, it isn’t clear when. Larry Coon, the NBA salary cap professor, explained the new deal’s implications.
Since the salary cap is directly tied to revenues, this means we would expect the cap to increase significantly. The league sets the cap each year based on its projected revenues for the upcoming season. By the league’s convoluted salary-cap math, a $1.1 billion increase in national TV revenues would equate to a nearly $16 million jump in the 2015-16 salary cap, above and beyond its expected increase without the infusion of new TV money.