Archive for the ‘Multimedia’ Category

Reading Six Pack: Helping Each Other Out Brew

Friday, October 24th, 2014


Each week there is a ton of NBA media pertaining to the Cavs and the league in general that deserves recognition. A lot of it goes unread because there just isn’t enough time to keep up with it during the work week. Don’t worry. I’ve got you covered with six notable reads/videos (much like the six beers in a six pack) from the past seven days to get you through the weekend feeling entertained, caught up, and much smarter. I might even suggest a beer to enjoy while reading these pieces.

This batch was fermented with an extra handful of teammate yeast. Sports Illustrated published an article by Lee Jenkins from their October 27th print issue online. Mr. Jenkins focuses on LeBron James’ development as a teammate. It’s taken the King a long time to become the transcendent creator and floor general fans witness each night, but the wait was worth it. He’s completely game changing when he facilitates.


Dear Santa…

Tuesday, December 24th, 2013


Merry Christmas and happy holidays, everybody, from all of us here at Cavs the Blog. Monday was Festivus, the day for the traditional airing of grievances. We spent most of the last two recaps gathered around the Festivus pole, airing those grievances. Now it’s time to move on to more edifying holiday traditions. While we have spent a good bit of time complaining about the Cavs’ play this year, we sometimes forget how lucky we are to have a pretty decent group of guys representing our team and the city of Cleveland.

The team presents the Cavaliers as a force for positivity in the Cleveland community. Just check out the Cavaliers in the Community page. Furthermore, something that seems to get lost in the way the media covers players and teams, is that these guys are people.  They are not a collection of stats and “measurables.” In researching for this project, it’s incredibly disappointing to realize how little information there is that doesn’t have to do with points, assists, or rebounds. But we’ve done our best to find it!

So in the spirit of the season, we present the 2013 Cavaliers’ team wish list: the list of things we asked Santa to bring the Cavaliers.  Lets hope they’re sitting under the tree come Christmas morning!


Uncle Drew Part 2 and a Blast from the Past

Wednesday, October 31st, 2012

Uncle Drew got in touch with an old friend and mentor before bringing an old teammate back for more buckets.

Later he gave Stephen A. Smith an inside look at why he chooses to run with the young bloods.


Tonight was Halloween and it felt like half of the characters in the Lakers/Blazers game were dressed up as Cavs throwbacks. Consider:

-It’s another slow start to a season for Mike Brown. (0-2)
-Antawn Jamison posted a game low -20 +/-
-JJ Hickson battled Dwight Howard throughout the game

But then the best costume emerged around 12:29est.

Here’s what happened:

Happy Halloween from 2012 Sasha Pavlovic - dressed as 2007 Sasha Pavlovic

There are two possible explanations.  1.) Uncle Drew met with him at halftime and told him that age was just a state of mind and Sasha convinced himself it was 2007.  2.) His father Dusan was at the game.

Thanks to the missed FT which was completely intentional, Sasha leads the NBA once again in the most young bloodish of all stats: [3PFG% minus FT%].  The 3 point line’s a gimmick, Sasha!  Rebound and get back on D.

I’m going on the radio and the Heat may be going to court

Wednesday, December 1st, 2010

Quick heads-up: I’ll be going on The Knicks Blog radio tonight, along with Spike Lee. (We won’t be appearing together, so I won’t get to ask him about He Got Game II: Jesus’ free agency decision) I expect I’ll be talking about the Cavs’ inconsistent defensive efforts, Varejao and Hickson’s inability to run the Princeton offense, and how the Cavs should be using more guard-heavy lineups. Or LeBron. Here’s the link — I’ll go on at about 10:20 EST or so.

Also, Dan Gilbert may be looking to sue the Heat for tampering. Interesting. A popular theory this off-season was that the Heat gave the Cavs and Raptors draft picks (draft picks I believe the Heat will miss) in sign-and-trades to prevent either team from looking into tampering too deeply, but apparently that isn’t the case. We’ll see how that plays out.

Here’s Pooh Jeter talking on a sailboat

Thursday, September 30th, 2010

Because it’s Thursday, here’s a video of Kings guard and Cavs summer-league standout Pooh Jeter talking on a sailboat, courtesy of Draft Express. Even though the Cavs and him ended up going in different directions, I figure he’s still worth keeping up with. Also, he’s on a sailboat. Here’s the link to part 2 of the interview.

Some quick self-promotion

Monday, April 12th, 2010

First off, I’m taking another stab at radio tonight. I’ll be appearing on Roto Radio: Hoops Edition at 8:05 EST (5:05 PST) tonight, so give a listen and make fun of my voice.

Also, I wasn’t going to say anything about this until I actually saw it in print and knew it was confirmed, and last night I finally got my copy. If you get SLAM or are near a newsstand that sells it, I have a piece in SLAM #138. (There are two covers; the Hawks are on one and the Thunder are on another.) It’s a short (325 words) “In Your Face,” piece on JJ Redick, so make sure to check it out if you can. Seeing your name in print for the first time is definitely an indescribable feeling. Just another one of those times that let me know all the hard work I’ve put in over the last few years has been more than worth it. Listen in tonight, give SLAM a read, and make sure to send lots of letters and e-mails to the editor about how a short piece on JJ Redick changed your life. Until later, folks.

Heads-up: I’ll be on the radio at 10 PM EST

Saturday, April 10th, 2010

Hey folks, just wanted to let you know I’ll be appearing on this radio show at 10 PM EST/7 PM PST. Feel free to listen, and of course make fun of my voice in the comments.

Heads-Up: I’ll Be on College Radio Tonight

Sunday, February 28th, 2010

The other week, a young radio host named Michael Perloff sent me a message asking if I’d appear on his sports radio program at Brandeis, and I said yes. I’ll be on at 12 PM EST tonight (9 PM PST), and I’m looking forward to it. If you’re in the Boston area, tune into 100.1 FM; if not, go onto to listen in. Let’s do our best to give Michael a great show.

I’m On SportsTalkCleveland This Morning

Friday, January 22nd, 2010

(For recap of last night’s Lakers-Cavs game, scroll down)

Hey folks. Just when you think things can’t get any better, you can hear my sonorous (read: mumbly) voice on Harry Petsanis’ show on SportsTalkCleveland this morning discussing the Cavs. The plan is for me to call in at 11 AM ET/8 AM PT, so take an early lunch break and tune in. It should be fun, so hopefully you guys will have a listen.

This Is A Thing That Happened: Shaq Edition

Wednesday, January 13th, 2010


Via ’64 and Counting, Shaq will be on some bottles of Muscle Milk in the Ohio area, but it goes much deeper than that. I’ve managed to get a copy of Muscle Milk’s press release, and here it is:


BENICIA, Calif. (January 11, 2010) – Muscle Milk, CytoSport’s leading Ready-to-Drink protein enhanced beverage, announced today its exciting partnership with the Cavalier’s star Shaquille O’Neal.  Muscle Milk will unveil a special edition bottle with augmented reality technology included in the packaging, offered in Shaquille’s new home state of Ohio. The limited edition, 14-ounce bottle is available in Chocolate and will be sold at retailers such as Speedway, Walgreens, Giant Eagle among others.

The special edition campaign, titled “Genuine 33”, was created by Pereira and O’Dell, and is supported by in- store point of sale, out of home advertising and radio in six key markets including Akron, Cleveland, Columbus, Cincinnati, Dayton and Toledo.

A recent innovation in marketing, augmented reality, is an online application that allows the user to interact in real-time with computer-generated imagery. Special instructions on product packaging will direct purchasers to a website where they’ll have the opportunity to see five virtual videos from Shaquille challenging popular Cleveland landmarks such as the Rock and Roll Hall of Fame or Key Tower.

By simply holding the bottle and marker code two feet from their webcam, consumers will see what appears to be Shaquille actually popping out of the bottle! While on the website, visitors 13 years of age or older can opt to enter an official sweepstakes with the opportunity to meet Shaquille.

“This limited edition interactive bottle in partnership with Shaquille will engage our consumers beyond the point of purchase and is consistent with our brand as an innovative protein drink,” said Nikki Brown, CytoSport’s Chief Marketing Officer. “Connecting with consumers via the virtual world is a large focus for all CytoSport brands and the opportunity to work with the groundbreaking technology of augmented reality is something we’re very excited to introduce.”

Distribution is exclusive to the Ohio area, however fans anywhere (excluding Maine) can enter the sweepstakes and interact with Shaquille by logging on to  In place of the bottle, a special marker may be printed from the website, which will create the same user experience when held in front of their webcam. Additionally consumers can download a Muscle Milk coupon available for redemption at their local retailer.

The winners will be announced in June and will receive an array of signed memorabilia, one grand prize winner being awarded a one-of-a-kind oil painting of the winner with Shaquille and the chance to meet Shaquille.

I truly and honestly have no idea what to say here. I suppose you can imagine you’re drinking Shaq’s spirit, which could be kind of cool. If you have a printer and a webcam, you can print out the “33” and watch the video without purchasing Muscle Milk, or you can check out the videos now, which have apparently been uploaded since this morning.

Without further ado:

One final thought: if the Cavs drink this stuff, it looks like Shaq will finally be on the bench to start games.